One can’t underestimate the importance and potency of visual merchandising in such a competitive retail landscape. In many ways, this can be a make or break decision for brands seeking a successful sell through at retail points.
At Rafalog, we recognise the importance of supplying durable, yet striking packaging which can not only survive the fast paced nature of retail but also help to increase sales.
Rafalog has developed a totally vertical and in house approach to packaging, providing solutions to brands/ retailers alike across all of the following aspects:
- Design
- Manufacturing
- Packing
- Assembly
Our supply chain covers both domestic and overseas sources with decisions typically dictated by lead time and price points.
The Rafalog approach is to sit with our clients and truly understand their objectives before we create a job spec, critical path and quotation for their consideration. We always aim to fully immerse ourselves in these projects and gain a deep understanding of the products / brands that we represent.
Rafalog stands ready to manufacture bespoke and durable display trays for shelf and/ or pallet programs. These displays increase brand awareness and create a far more professional first impression for your products whilst also allowing retailers to easily restock in a fast paced trading environment.
Rafalog is also able to pack and seal items in clamshell packaging (sourced through our own supply chain) which is a useful and aesthetic mechanism for showcasing products. It also reduces the threat of theft in a retail environment and can be combined with display trays to create maximum visibility.
This is one of the fastest growing and most exciting areas of our business through which we are developing extremely unique packaging concepts and displays for specific calendar events, driven by impulse purchases. These include Mothers Day, Fathers Day, Valentines Day, Easter, Halloween, Christmas and Lunar New Year.
We offer a turnkey service through our ability to design / source all components, co pack in house and finance the entire project.
With a dedicated sourcing office in Hangzhou, consisting of experienced merchandisers and QC specialists, we have full control of the manufacturing process from conception to delivery, which allows us to provide an extremely detailed and bespoke level of service.
We have complete confidence in our supply chain which operates with total transparency and is regularly vetted to ensure full social compliance.